Franchise-Ready Bakery Fixtures: How Beechwood Stain Enhances Great Harvest’s Brand Identity

Crafting a Consistent Bakery Experience for 175+ Locations

Great Harvest Bread Co. has built its reputation on warm, community-focused bakery cafés — and the in-store environment is a major part of that promise. To help over 175 franchise locations maintain the same handcrafted feel, DGS Retail partnered with the brand to develop a scalable fixture program that blends artisan charm with operational efficiency.

Central to this identity is DGS Retail’s signature Beechwood stain, used across Great Harvest’s wood gondolas, bakery shelving, and display units. This finish supports the brand’s rustic aesthetic, adds visual warmth, and creates a natural backdrop for fresh loaves, pastries, and café goods. Combined with fixtures such as the slatted wood gondola wall unit and the 12ft bread display rack, the finish helps each store feel warm, inviting, and unmistakably handcrafted.

Rustic Wood Fixtures in Beechwood Stain Elevate the Bakery Atmosphere

Great Harvest selected several DGS Retail solutions specifically because the Beechwood stain enhanced their brand-forward visual merchandising. The warm tone pairs naturally with fresh-baked bread, local ingredients, and the farm-style character the bakery cafés are known for. This helps every location — whether in a mountain town or a busy city — achieve the same artisan feel.

Key elements include the 36W wood gondola wall unit for packaged goods, the 12-shelf bread display gondola for high-traffic bakery presentation, and the classic orchard bin set of three, which brings a nostalgic farmers-market look ideal for seasonal products, packaged mixes, and grab-and-go bakery items.

Topper Frames, Chalkboards & Signage Create Branded Communication

Signage plays a defining role in communicating freshness, product stories, and daily bakery specials. Great Harvest uses multiple DGS Retail signage systems to reinforce its handmade brand voice across all locations. The clip-on sign holder for 3.5 x 5.5 cards helps highlight loaves, blends, and featured items directly at shelf level.

Above the fixtures, the 48W topper sign holder, 36W header frame, and 36W magnetic chalkboard sign allow each bakery café to update messaging quickly while maintaining a unified, franchise-ready look. The combination of wood fixtures and chalkboard elements works especially well with Great Harvest’s handcrafted narrative.

Franchise Ordering Portal & Free Design Services Streamline Growth

To make consistent store execution easy, DGS Retail built a dedicated online fixture ordering portal for Great Harvest Bread Co. This ensures every franchise — whether opening its first location or remodeling an established store — can access the correct fixtures in approved finishes and configurations.

Pairing this with DGS Retail’s free store design services gives owners expert layout guidance tailored to bakery operations. From gondola flows and café zones to signage placement, DGS Retail helps ensure each Great Harvest location feels cohesive, welcoming, and unmistakably on brand.

Shops Looking to Improve Their Store Layout Can Replicate This Approach Using:

• Wooden Gondola Wall Unit with Slatted Bakery Shelves – 36W x 84H
• Single-Sided Wood Bread Display Gondola – 12ft Wide
• Wood Gondola Wall Unit with Bins – 36W x 54H
• Classic Wood Orchard Bin Display – Set of 3
• 48W Gondola Topper Sign Holder
• 36W Shelf Header Frame
• Clip-On Sign Holder – 3.5 x 5.5
• Magnetic Chalkboard Sign – 36W