A Look Inside Jane Dispensary’s Santa Rosa Store

Jane Dispensary’s new Santa Rosa, CA location is a standout example of how thoughtful retail design can shape the customer experience from day one. To bring their vision to life, the team chose Lozier’s Black & Wood Gondola Shelving from DGS Retail—combining function, durability, and style.

Modern Aesthetics with Lozier Gondola Units

For sleek wall displays, Jane installed Single-Sided Starter Units (48W x 72H x 22D) featuring durable black steel frames and real wood back panels. These units bring warmth to the store’s perimeter while offering deep shelves for product display.

In the center of the store, Double-Sided Starter Units (48W x 54H x 47D) create clean, accessible aisles. The spruce veneer backs and 22" base decks on both sides deliver flexibility and support for heavier merchandise—up to 2,500 lbs.

Customizable Shelving for Every Category

To maximize adaptability, the dispensary added Lozier TL shelves in multiple depths—13", 16", 19", and 22". These powder-coated steel shelves can be set flat or angled and are perfect for displaying everything from cannabis accessories to gift items.

Signage That Works

To guide shoppers and elevate in-store branding, Jane Dispensary incorporated two key signage solutions from DGS Retail:

• Gondola Topper Sign Holders (48"W) were used to create cohesive, branded headers across aisles. These low-profile sign holders mount directly to gondola uprights and angle signage downward for easy visibility. With a telescoping frame and adjustable height (9"–15"), they’re ideal for spotlighting departments, promotions, or product categories.

• Heavy Duty Gondola Aisle Sign Holders added another layer of clear navigation. These double-sided aisle markers offer 8" of vertical adjustability (14"–22" height range) and can be mounted to gondola backs, wire shelving, coolers, or flat surfaces. The steel brackets ensure a consistent signage height throughout the store—even when mounted on fixtures of varying sizes. They come with 12"W x 4"H graphic panels (signs not included) and help create a unified wayfinding system across the retail floor.

With these smart, durable signage solutions, Jane Dispensary ensures customers can navigate the store with ease while reinforcing their premium brand presence.

A Foundation for Growth

By choosing Lozier shelving, Jane Dispensary created a modern retail environment that’s not only beautiful, but built to last. From layout to signage, every detail supports a premium, easy-to-shop experience—right from the start.