A Perfect Canvas: Gondola Shelving Brings Style and Strength to Blue Goose

At DGS Retail, we take pride in helping retailers create store environments that are both functional and visually compelling. One of our recent collaborations with Blue Goose Art Supply exemplifies how thoughtful store fixtures can completely transform the customer experience.

Blue Goose wanted more than shelving—they wanted a showcase. We delivered.

Blending Durability with Artisan Aesthetics

To meet Blue Goose Art Supply’s need for high-capacity storage with boutique-level presentation, we provided our custom-stained wood slatwall gondola shelving system. Built on Lozier’s steel framework and finished with real birch slatwall panels, these units are as rugged as they are refined. Each double-sided gondola section supports up to 1,250 lbs, making them ideal for heavy inventory like bulk sketchbooks, ceramic tools, and boxed art sets.

The wood panels were left unfinished, Blue Goose’s preferred finish, blending seamlessly with their brand identity and interior decor. It’s a clear example of how custom finishes can elevate a retail space from practical to inspirational.

Configurable Design for a Dynamic Floor Plan

Our gondola systems are designed to adapt. Blue Goose began each aisle with a starter unit, connecting add-on units to create long, uninterrupted runs of shelving. This modularity ensures the store can evolve with seasonal displays, customer traffic patterns, and merchandising strategies.

These systems were equipped with 19" deep base shelves, offering generous display capacity, while maintaining a clean, organized aesthetic. The black powder-coated steel uprights provide structural integrity and a modern look that complements the wood finishes.

Enhanced Merchandising with Functional Accessories

To further enhance the utility of their new shelving, Blue Goose integrated a suite of our best-selling accessories:

• 8" Deep Peg Hooks by SlatSecure: Featuring integrated flip-up plastic tag holders, these hooks make restocking and labeling easy while maintaining a sleek, professional presentation.

• Black Lozier Shelves: Dual-position shelves capable of handling up to 500 lbs flat or 250 lbs on a 17° downslope, ideal for showcasing everything from canvas packs to boxed pastels.

• Black Wire Dividers: These clip-in accessories help organize merchandise while adding a polished, upscale finish to the overall display.

Together, these components allow Blue Goose to deliver an intuitive and engaging shopping experience, with every product thoughtfully displayed.

Built for Versatility. Designed for Growth.

One of the most valuable aspects of this installation is the flexibility it offers. Our mobile gondola options allow Blue Goose Art Supply to reconfigure their store layout in response to changing promotions or seasonal shifts—without sacrificing brand consistency or structural performance.

With over 25 stain options available for slatwall panels and full compatibility with Lozier shelving accessories, DGS Retail provides retailers like Blue Goose with the creative and structural freedom to make every square foot count.

Let’s Build Something Beautiful Together

Blue Goose Art Supply now showcases their products in a space that reflects their passion for creativity and quality—thanks in part to our shelving solutions.

If your retail environment could benefit from custom fixtures that are equal parts strength, beauty, and flexibility, DGS Retail is ready to help.

Contact us today to discover how custom-stained gondola shelving can enhance your store layout and elevate the customer experience.