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A Smarter Liquor Store Layout: How DGS Retail Helped Chauncy Liquor Mart Elevate Customer Experience

Dec 1st 2025

A Smarter Liquor Store Layout: How DGS Retail Helped Chauncy Liquor Mart Elevate Customer Experience

Chauncy Liquor Mart, located in Boston, MA, set out to improve its in-store shopping experience by making aisles more organized, increasing product visibility, and implementing a dependable shelving system built for heavy bottle loads. To achieve these goals, they partnered with DGS Retail to upgrade their store shelving, signage, and overall layout—resulting in a more profitable and intuitive customer experience.

Stronger Aisles With Lozier Gondola Shelving

The foundation of the redesign was a durable, high-capacity shelving system built to support the fast-moving mix of spirits, wine, and ready-to-drink beverages Chauncy Liquor Mart sells daily. DGS Retail supplied the store with Lozier Double-Sided Gondola Shelving Starter Units paired with matching add-ons to create consistent, uninterrupted aisles. This system provided the structure needed to merchandise a wide variety of SKUs while maintaining a clean, modern look.

To anchor promotional sections and highlight popular categories, the store also incorporated the Lozier Black End Cap Display (36"W × 54"H). End caps remain one of the highest-performing merchandising zones in any liquor store, and Chauncy Liquor Mart now uses these locations for seasonal offerings, limited releases, and high-margin product features.

Optimized Shelf Space With High-Performance Gondola Accessories

With a large product mix, shelf efficiency is critical. Chauncy Liquor Mart layered in a range of premium shelf accessories to keep bottles front-faced, properly labeled, and neatly divided. Their upgrade included both 36"W × 16"D Lozier Black Shelves and 48"W × 16"D Black Liquor Store Gondola Shelves, allowing them to adjust shelf spacing and weight capacity depending on the category.

To maintain clean rows, the store added adhesive shelf dividers (17-1/2"D × 1"H). These help maintain product separation in crowded spirits sections. For accurate pricing, they implemented multiple label-holder options, including 1-1/2"H plastic shelf strips, adhesive-backed clear label holders (48"W), and white snap-in angled info strips that increase visibility from the aisle.

Improved Signage & Communication for a Better Customer Journey

Clear communication is essential in a liquor store environment where customers often browse multiple categories—from whiskey and vodka to mixers and RTDs. To keep aisles organized and improve navigation, Chauncy Liquor Mart integrated a mix of signage accessories, starting with the Plastic Clip-On Frame Sign Holder (3.5" × 5.5"). These frames allow the team to quickly highlight specials, new arrivals, or tasting promotions.

For cooler and freezer zones, the store added the CoolClip Tag Label Holder and Heavy-Duty Cooler Shelf Price Tag Holder (29-1/2"W), ensuring beverages in refrigerated cases remain properly tagged and easy to shop. A clip-on heavy-duty shelf talker holder completes the signage system, giving staff a flexible way to call out product details throughout the store.

Better Merchandising, Better Flow & a More Profitable Store

The full transformation at Chauncy Liquor Mart shows how liquor stores of all sizes can create a cleaner, more intuitive customer experience simply by optimizing shelving, accessories, and signage. DGS Retail’s fixtures create consistency across every aisle while giving the store the flexibility to grow and merchandise new categories as customer demand evolves.

From durable Lozier gondola shelving to clear label holders and freezer-safe price tag systems, each component plays a role in building a store that's easier to browse, faster to shop, and ultimately more profitable for the business. And with DGS Retail’s free design guidance, retailers gain expert support to help map out their ideal store layout with confidence.

Products Used in Chauncy Liquor Mart’s Upgrade

Liquor stores, convenience stores, and small retailers looking to improve their layout can replicate this merchandising strategy using the following DGS Retail products:

To explore more store layout solutions, merchandising accessories, and free store design services, visit DGS Retail.

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