Airsoft Extreme Transforms Its Foster City Store with DGS Retail’s Lozier Shelving & Custom Signage

Creating a Next-Level Retail Experience for Airsoft Enthusiasts

Airsoft Extreme, a specialty airsoft retailer based in Foster City, California, wanted more than just a store refresh — they aimed for a complete in-store transformation. With hundreds of SKUs spanning gear, accessories, and tactical equipment, the team needed shelving and signage that could both organize inventory and engage customers.

That’s where DGS Retail came in. Leveraging decades of retail design expertise, the DGS team reimagined Airsoft Extreme’s layout from the ground up, using Lozier Double-Sided Shelving Starter Units and Single-Sided Lozier Shelving Units to create a high-performing, visually cohesive space that enhanced customer navigation and product visibility.

Smart Shelving That Sells

For a store like Airsoft Extreme, product presentation is everything. The new Lozier Double-Sided Starter Units were placed strategically along the center aisles, creating clear pathways while maximizing display capacity. These fixtures are known for their durability and flexibility — perfect for displaying lightweight accessories, tactical gear, or boxed merchandise in a way that’s both attractive and shoppable.

Along the perimeter, Single-Sided Lozier Units helped Airsoft Extreme create an efficient wall display system, making use of every inch of available space without overwhelming the layout. With clean lines, a professional finish, and modular options, these fixtures gave the store a modern, polished look that invites exploration.

Signage & Design Services: Guiding the Customer Journey

Shelving may set the stage, but signage directs the show. DGS Retail’s design team worked closely with Airsoft Extreme to create cohesive, branded signage that enhances flow and points customers toward key categories — from tactical gear and safety equipment to replica firearms and accessories.

Every sign was designed for clarity and consistency, ensuring that customers could easily find what they were looking for while reinforcing Airsoft Extreme’s brand identity. As part of DGS Retail’s free store design services, our team provided layout consultation, category zoning, and fixture recommendations tailored specifically to their traffic patterns and product mix.

Results That Speak to Every Retailer

The transformation of Airsoft Extreme’s Foster City store demonstrates how the right fixtures and signage can elevate any retail space — whether you’re running a hobby shop, convenience store, or grocery outlet. The combination of double-sided gondola shelving and single-sided wall units delivered a professional-grade merchandising system built to grow with the business.

Other small business owners can replicate Airsoft Extreme’s success with DGS Retail’s extensive product lineup, including:

• Lozier Shelving 84" Wall Units – ideal for taller perimeter displays.
• Lozier Gondola Shelves – versatile shelving options for accessories or seasonal items.
• Base End Trim Kits – for a clean, finished presentation that elevates any retail fixture.

Partner with DGS Retail for Your Store Transformation

From Foster City to across the U.S., DGS Retail helps businesses like Airsoft Extreme reimagine their store experience with custom shelving, signage, and free design support. Whether you’re planning a new buildout or upgrading an existing layout, our team provides the tools and expertise to make every square foot perform.

Explore our full line of Lozier shelving systems, signage, and retail design solutions — and see how DGS Retail can help you create a more engaging, profitable, and organized store.