A&S Beverage in Chicago Elevates Their Liquor Store Layout with Premium Lozier Wood-Accent Shelving

A&S Beverage, a trusted liquor destination in Chicago, partnered with DGS Retail to modernize their in-store layout, improve product visibility, and create a more premium shopping experience. The goal was simple: streamline traffic flow, enhance visual appeal, and build a shelving system that could support high-margin categories while complementing the store’s brand identity.

For retailers looking to modernize their liquor, convenience, grocery, or specialty spaces, this transformation highlights how strategic fixture upgrades and DGS Retail’s free store design services can deliver both beauty and efficiency.

Premium Lozier Wall & Gondola Fixtures Create a Modern, High-Visibility Shopping Experience

A&S Beverage chose a curated mix of Lozier wall starters and gondola units to maximize vertical merchandising while keeping aisles clear and navigable. Among the upgraded fixtures was the Lozier Gondola Wall Display Starter 48W x 84H x 25D — a durable, high-capacity solution that anchors core categories and supports consistent visual organization throughout the store.

In compact areas where a slightly smaller footprint is key, A&S Beverage installed multiple Lozier Gondola Wall Display Starter 36W x 84H x 25D units. These slimmer displays help frame specialty liquor sets while maintaining the same wood accents for a unified, upmarket look.

Both sizes pair seamlessly with black Lozier metal shelves such as the 48W x 25D black gondola shelf and the 48W x 22D gondola shelf, enabling precise planogram alignment across dozens of SKUs.

These fixtures work together to provide excellent durability while presenting bottles upright and forward-facing — a key factor in increasing dwell time and boosting conversion in high-volume liquor environments.

Strategic End Caps & Accessory Components Increase Margin Opportunities

A&S Beverage also implemented merchandising-driven end caps to highlight seasonal items, new arrivals, and high-turnover beverages. The standout fixture is the Lozier Shelving End Cap Display 48W x 84H x 25D, finished to match the store's aesthetic. This end-cap solution gives the store a consistently premium look while capturing impulse sales at critical points of the customer journey.

For mid-height merchandising and promo presentations, the store also added the Lozier Shelving End Cap Display 48W x 54H x 16D, which is ideal for showcasing value-driven SKUs or featured product lines.

Supporting components — including the 48W snap-in angled info strip holder and the 36W label holder — ensure pricing and category labeling remain clean, accurate, and consistent across all shelving runs.

Free Store Design Services Bring Everything Together for A&S Beverage

Beyond selecting fixtures, A&S Beverage worked directly with the DGS Retail design team to shape their layout for maximum clarity and customer flow. Through complimentary in-house services like CAD layout planning, category mapping, fixture optimization, and signage recommendations, the store achieved a polished, high-performing environment without overspending.

The result is a retail space that feels brighter, cleaner, and easier to shop — ultimately supporting higher basket size and smoother daily operations. For liquor stores, convenience stores, and small-format grocers, the A&S Beverage project demonstrates how an optimized shelving strategy combined with DGS Retail’s free store design services can deliver meaningful business results.

Explore the fixtures used in this project and start improving your store layout today:

• Lozier 48W Wall Display Starter
• Lozier 36W Wall Display Starter
• Lozier 84H Wood-Accent End Cap
• Lozier 54H Wood-Accent End Cap

Ready to redesign your liquor store or retail space? Visit DGS Retail to get started.