Boosting Sales & Style: How DGS Retail Upgraded Viking Liquors’ Store Fixtures
Nov 19th 2025
Revamping the Shopping Experience with Modern Retail Shelving
To modernize the store layout and create a cleaner product presentation, Viking Liquors incorporated the Liquor Store Gondola Shelving Display With 10 Shelves, stained in Rustic Gray. This gondola system added structure to the sales floor, maximized vertical merchandising space, and helped streamline product categories so customers can easily discover their favorite spirits.
This high-capacity shelving solution not only improved product visibility but also enhanced store flow—making it easier for visitors to browse, find, and select items. Gondola shelving remains one of the most effective tools for any liquor store, grocery store, or convenience store seeking strong organization and improved SKU management.
Elevating Product Displays with Rolling Wood Crate Wine Racks
To bring warmth and visual appeal to their wine section, Viking Liquors chose the popular Display Taste™ Rolling Wood Crate Wine Rack with 4 Shelves in both Culinary Cream and Modern Mahogany finishes. Using two contrasting stain colors helped the store create a more dynamic, boutique-style wine presentation that draws customers into the category.
These rolling wine racks offer flexible merchandising, easy restocking, and an authentic handcrafted feel that resonates with today’s shoppers. The mobility of the Display Taste™ racks also allows Viking Liquors to adapt their layout for seasonal promotions or feature specialty wines—an advantage for store owners seeking both aesthetic appeal and functional design.
Improving Store Aesthetics with Simple Yet Effective Signage Upgrades
Clear signage is essential for improving customer navigation and highlighting featured products. Viking Liquors incorporated the Economy Gripper Flush Sign Holder with Adhesive Back—a reliable and cost-effective solution for labeling shelves, communicating deals, and keeping pricing accurate.
These adhesive-backed sign holders allow staff to quickly update messaging and maintain a polished, professional look throughout the store. When paired with the new gondola shelving and wine displays, Viking Liquors achieved a cohesive branded aesthetic that enhances the customer experience from the moment they walk in.
Additional Solutions for Small Businesses Looking to Upgrade
While Viking Liquors focused on gondola shelving, rolling wine racks, and durable sign holders, many other small businesses benefit from complementary display solutions. Stores looking to elevate their produce or grab-and-go sections might explore the Classic Wood Produce Display Orchard Bin Set—a warm, natural-wood merchandising option ideal for specialty food stores, delis, and markets.
DGS Retail also offers free store design services, custom signage solutions, and a wide range of shelving, displays, and retail décor. Whether you operate a liquor store, convenience store, grocery store, or small independent business, our team is ready to help transform your space into an efficient and inviting shopping experience.