Case Study: Whitefeather Meats, Creston, Ohio
Aug 4th 2025
Transforming Retail with Lozier Wood Slatwall Gondola Shelving
Background
Whitefeather Meats, a premium butcher and specialty market in Creston, Ohio, wanted fixtures that reflected their farm-to-table quality. They partnered with DGS Retail to install Lozier Wood Slatwall Gondola Shelving, designed to blend durability with rustic charm.
The Transformation
The store’s center aisles were reimagined with island gondolas featuring birch veneer wood slatwall backs and rounded wood end caps that draw shoppers toward featured items like signature spice blends, Rebel Red BBQ sauce, and premium coffee.
Black steel shelves trimmed with wood tag molding give every product—whether gallon jugs of sauce or artisanal dry goods—a premium stage. Magnetic chalkboard signs provide a warm, hand-crafted touch while clearly labeling each section, from Seasoning to Organic Dry Goods.
The Impact
The result is a warmer, more inviting store layout that improves traffic flow, increases product visibility, and strengthens the Whitefeather brand. The gondola system blends strength, flexibility, and style—turning everyday shelving into a merchandising tool that sells.