Crafting Vibes That Sell: The Retail Makeover of Growlers on Main
Sep 30th 2025
In the heart of Polson, Montana, there’s a shop that feels more like a discovery than a stop. Growlers on Main isn’t simply a place to grab a bottle of wine or a local craft beer—it’s a store layered with personality. From cigars and CBD products to huckleberry jams and Montana brewery gear, the assortment is eclectic, but the experience is seamless. That balance didn’t happen by chance. It came from a design partnership with DGS Retail, where every fixture, finish, and sign was chosen with intention.
First Impressions
The first thing you notice walking in is the warmth. Deep cedar cherry shelving stretches across the floor, instantly setting the tone. It feels polished but not pretentious, rustic but not rough. The layout is easy to take in at a glance, with sightlines that stay open and displays that invite you closer. Even if you only came for a six-pack, it’s tough not to wander.
Anchoring the space is the Wine Store Display Fixture With End Caps And 24 Shelves. More than just shelving, it’s a centerpiece. The half-round end caps on either side create natural pauses—perfect spots for seasonal features or cross-merchandising—while the central shelves keep bottles organized and visible. It’s a piece that pulls double duty: guiding the flow of the store and making product shine.
A Store Built for Variety
The assortment at Growlers on Main is anything but standard. Olive oils sit near spices and rubs. Hats and t-shirts hang a short walk from shelves of wine. That mix called for fixtures with flexibility—and plenty of character.
Two CavaCase Max 48" Wood Wine Racks added crate-style charm, while a 12ft Wine Wall Display delivered capacity and presence. Six sets of CavaCase Wooden X Dividers gave structure, turning the wine section into something both organized and approachable. It’s the kind of setup that makes browsing feel natural, whether you’re hunting for a favorite or stumbling across something new.
Details That Make a Difference
Fixtures built the foundation, but signage gave the store its rhythm. Five Adjustable Heavy Duty Aisle Sign Holders keep categories clear without clutter, while a single Magnetic Chalkboard Sign adds flexibility for specials, local highlights, or quick updates. It’s signage that guides without shouting—practical, on-brand, and easy to refresh.
More Than Shelves
What ties it all together is the atmosphere. Cedar cherry tones, boutique-style racks, subtle signage, and thoughtful layout combine to make Growlers on Main more than a shop. It’s a place customers remember, a stop they want to return to, and an example of how smart design can elevate even the most eclectic inventory.
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Whether you're opening a new location, refreshing your space, or launching a boutique product line, DGS Retail is here to help you create the in-store experience your customers will never forget.
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