DGS Retail x Haun Welding Supply: Retail Aisle Sign Holders for Industrial Showrooms

Haun Welding Supply & Specialty Gases serves contractors, fabrication shops, and industrial customers across the Northeast with welding equipment, tools, and a full range of industrial, medical, and specialty gases. At their Syracuse, NY headquarters location, the team wanted their busy showroom to feel as efficient and intuitive as their gas distribution operation—especially for customers trying to locate specific wire, PPE, abrasives, filler metals, or cylinder accessories in a hurry.

To support faster wayfinding and cleaner category communication, Haun partnered with DGS Retail to upgrade aisle and perimeter signage using a family of heavy-duty aisle sign holders designed for gondola uprights, coolers, and perimeter walls. The result: a welding supply showroom that feels more like a well-organized retail floor than a maze of metal and gas cylinders.

About Haun Welding Supply & Specialty Gases

Haun Welding Supply & Specialty Gases is a fourth-generation, family-owned business serving customers from multiple locations across Upstate New York, Vermont, New Hampshire, Connecticut, Pennsylvania, and beyond. From its Syracuse, NY location on Court Street Road, Haun provides industrial, medical, and specialty gases along with MIG, TIG, arc, and stick welding equipment, consumables, safety gear, and more.

As the company’s network and product mix grew, the Syracuse showroom had to work harder. Aisles needed to serve professional welders stopping in between jobs, plant buyers sourcing bulk supplies, and small shops shopping for PPE and accessories. Clear, durable aisle signage became a must-have: customers needed to see where “Filler Metals,” “Abrasives,” “Cylinders & Valves,” or “Safety & PPE” lived from anywhere in the store.

The Challenge: Industrial Inventory Meets Retail Expectations

Welding supply showrooms are uniquely demanding environments. Categories sprawl from heavy cylinders and regulators to small-box consumables and high-value equipment. Shelving and racking often mix standard gondola runs with perimeter walls, coolers, and specialty fixtures. Customers expect the speed and clarity of a modern retail store—without sacrificing safety or durability.

In Syracuse, Haun’s team wanted to:

• Make it easier for customers to navigate long gondola runs and quickly locate categories.
• Ensure aisle markers could stand up to high-traffic industrial use and busy material handling activity.
• Extend category signage beyond standard shelving—onto coolers, endcaps, and perimeter walls.
• Keep the system flexible, so signage could be updated as product assortments and planograms evolved.

The DGS Retail Solution: A Family of Heavy-Duty Aisle Sign Holders

To unify aisle communication across the Syracuse showroom, Haun installed a coordinated package of DGS Retail heavy-duty aisle sign holders:

• Heavy Duty Aisle Sign Holder For Gondola Uprights, Adjustable Length – Mounted directly to gondola uprights along main runs, these steel sign holders extend out into the aisle to clearly call out each welding category. View product
• Heavy Duty Gondola Aisle Sign Holder Double Sided, Adjustable – Used at key intersections and longer aisles, this double-sided T-shape holder allows Haun to display category names in both directions for customers walking either way down the aisle. View product
• Heavy Duty Aisle Sign Holder For Gondola And Coolers, Adjustable – In the welding supplies environment, Haun uses coolers and freezers for certain products; these adjustable-height sign holders tie those cooler tops into the same signage system used on gondola shelving. View product
• Heavy Duty Retail Aisle Sign Holder For Walls, Adjustable Length – Along perimeter walls and behind key service areas, these telescopic wall-mounted sign holders extend category messaging out into the aisle, visually tying wall bays into the central floor plan. View product

Together, these four SKUs create a consistent signage language across gondola uprights, coolers, and perimeter walls. Adjustable-length and adjustable-height designs help Haun keep signage aligned and readable throughout the store—even when fixture heights or runs change.

How the New Aisle Signage Improves the Haun Customer Experience

With the new DGS Retail signage package in place, Haun Welding Supply’s Syracuse store has transformed the way customers move through the space:

• Clear wayfinding from the entrance: Overhead aisle markers mounted on gondola uprights and wall sign holders help customers immediately see where core categories live.
• Better visibility over busy aisles: Heavy-duty constructions and extended reach keep signs visible above loaded shelves, carts, and hand trucks.
• Flexible merchandising: As Haun adjusts product families or adds new lines, staff can quickly relabel or reassign categories while keeping the hardware in place.
• Professional, retail-ready presentation: The coordinated aisle sign hardware visually unifies industrial inventory with a clean, organized retail aesthetic that matches customer expectations across Haun’s multi-location network.

Importantly, the solution is built for the realities of an industrial showroom: all four DGS Retail sign holders use solid metal construction and are designed for high-traffic environments like grocery, liquor, convenience, and other retail stores—making them a natural fit for durable welding supply shelving and fixtures.

Next Steps for Welding & Industrial Supply Stores: Shelving, Signage & Free Design Support

Haun Welding Supply’s Syracuse project demonstrates how the right aisle sign holders can turn a complex industrial assortment into a clear, retail-friendly experience. For welding supply, safety, industrial MRO, or specialty gas distributors looking to upgrade showrooms, DGS Retail offers:

• Aisle signage systems for gondola shelving: Explore the full Aisle Signs & Markers category to coordinate hardware across uprights, endcaps, coolers, and more.
• Retail shelving and gondola fixtures: Pair aisle signs with retail shelving and gondola systems built for heavy industrial products, tools, and boxed consumables.
• Free store design services: Work with DGS Retail’s design team to map out aisles, signage locations, and fixture runs using our Free Gondola Shelving Layout Maker and Free Store Layout Planning resources.

Whether you operate a single welding supply location or a multi-branch industrial network like Haun Welding Supply, a clear signage strategy—backed by durable aisle sign holders and smart gondola planning—can dramatically improve how customers experience your store. With DGS Retail, you get heavy-duty hardware, proven layout tools, and free design expertise all working together to make every visit easier, faster, and more profitable.