Frank’s Liquor Store’s Modern Makeover: How DGS Retail Transformed the Shopping Experience in Port Royal, SC
Nov 4th 2025
Frank’s Liquor Store in Port Royal, South Carolina, has been serving the Lowcountry community for years. When the owners decided it was time to give the store a fresh new look, they turned to DGS Retail—the trusted partner for liquor store shelving, signage, and free store design services across the country.
The goal was simple: create a space that feels clean, modern, and easy to navigate while maximizing product visibility. With DGS Retail’s help, Frank’s achieved just that—proving that great design doesn’t have to be complicated or costly to make a big impact.
Smart Shelving for a Polished, Professional Store Layout
Central to Frank’s redesign was the installation of Lozier Gondola Wall Display Starters in Black and Wood. These versatile wall units offer the perfect balance between durability and design, giving the store a sleek, cohesive look that enhances every bottle on display.
The combination of black metal framing and warm wood accents creates a premium feel that complements Frank’s wide selection of wines, spirits, and craft beverages. Designed to fit seamlessly against walls, these displays free up valuable floor space while improving customer flow throughout the store.
Whether you’re stocking liquor, grocery, or convenience items, DGS Retail’s Lozier shelving systems offer the flexibility and strength retailers need to keep products organized, visible, and accessible. For Frank’s, this upgrade meant cleaner lines, better organization, and a more enjoyable shopping experience for every customer.
Signage That Guides and Engages Customers
Great shelving only goes so far without clear, effective signage. To help shoppers find what they’re looking for quickly, Frank’s incorporated a suite of Heavy-Duty Gondola Aisle Sign Holders and Cooler Aisle Sign Holders throughout the store.
These adjustable sign holders make it easy to update categories, promote specials, or highlight seasonal offerings. Their double-sided design ensures visibility from any direction, and their durable construction keeps signage secure—even in high-traffic areas.
To complement these, DGS Retail also provided Snap-In Angled Info Strip Holders—a sleek solution for displaying pricing, product information, or tasting notes right on the shelf edge. This detail adds a professional touch and helps customers make confident buying decisions.
Design Inspiration for Liquor Stores and Small Retailers
Frank’s Liquor Store’s transformation showcases what’s possible when thoughtful design meets high-quality fixtures. By pairing Lozier gondola shelving with strong, clear signage, DGS Retail created a space that’s as functional as it is inviting.
These same principles apply to any retail environment—from C-Stores and grocery stores to boutiques and liquor shops. With the right shelving, signage, and layout, even small spaces can deliver a big customer experience.
Free Store Design Services: Making Retail Upgrades Simple
Best of all, Frank’s didn’t have to figure out the details alone. With DGS Retail’s Free Store Design Service, they received personalized guidance from our team of experts—from layout planning and product selection to signage placement and finish options.
Ready to refresh your own store? Explore our most popular retail products and see how DGS Retail can help you design a smarter, more successful space:
Whether you manage a liquor store, grocery, or small-town C-Store, DGS Retail’s shelving, signage, and expert design services can help your business look better, flow better, and sell better.