Aquarius Wood Gondola Shelving Transforms Key West Liquors’ In-Store Experience

Key West Liquors set out to do more than just “add a few new shelves.” They wanted a coordinated liquor store shelving system that showcased product, told a visual brand story, and made it easier for customers to shop. Partnering with DGS Retail, they upgraded their floor layout using Aquarius-stained wood gondolas and smart shelf-edge communication tools designed for liquor retailers.

A Unified Aquarius Wood Gondola System for Liquor Store Aisles

At the core of the upgrade is a coordinated run of wood gondola shelving, all stained in DGS Retail’s Aquarius finish. This blue-toned stain gives Key West Liquors a distinctive, coastal-inspired look while still keeping the focus on bottles and brands.

For their main liquor aisles, Key West Liquors selected the Liquor Store Gondola Shelving Display With 10 Shelves, 8ft W x 84H in Aquarius stain. This 8-foot-wide wood gondola unit provides a continuous, high-capacity presentation for spirits and popular SKUs while maintaining a clean, organized look. The 10-shelf configuration supports strong vertical merchandising, ideal for:

• Core spirit categories like vodka, rum, tequila, whiskey, and gin
• Secondary brands and line extensions that need clear blocking
• Promotional price points and limited-time offers at eye level

On perimeter runs and narrower sections of the store, Key West Liquors added the Single-Sided Wood Gondola Shelving Unit With 5 Shelves, 48W x 84H , also finished in Aquarius. These single-sided wooden wall gondolas help frame the store’s perimeter with a consistent aesthetic, creating a premium backdrop for higher-end spirits, gift sets, and seasonal features.

Why Aquarius-Stained Wood Shelving Works for Liquor Store Merchandising

Liquor stores compete not only on assortment and price but also on presentation. The Aquarius stain option from DGS Retail allows retailers like Key West Liquors to differentiate their environment with a distinct wood tone that complements spirits packaging, accent lighting, and brand signage.

Using the 8ft W x 84H Aquarius-stained Liquor Store Gondola Shelving Display alongside the 48W x 84H single-sided Aquarius wood gondola wall unit gives Key West Liquors:

• A cohesive fixture package that visually ties the floor and perimeter together
• A premium, branded look without custom millwork lead times
• Configurable shelving to adapt to changing categories and planograms

For liquor store owners, investing in a unified wood gondola system simplifies merchandising decisions and creates a strong first impression the moment customers enter the store.

Smart Shelf-Edge Communication with Angled Info Strip Label Holders

Attractive shelving is only part of the merchandising story. Key West Liquors also focused on improving price, promo, and product communication at the shelf edge. To support clear labeling and callouts, they incorporated snap-in angled info strip label holders in multiple widths.

For 48-inch gondola shelves, they chose the Snap-In Angled Info Strip Holder, Black, 48W . The angled profile improves readability from the aisle, allowing customers to quickly scan pricing, promotions, and category messaging without bending down or stepping back. This is especially useful in liquor stores, where bottle shapes and heights can obscure flat labels.

For shorter shelf runs and complementary fixtures, Key West Liquors added the Economy Snap-In Angled Info Strip Label Holder, Black, for 36W Shelf . Using both 48-inch and 36-inch angled info strips ensures consistent branding and shelf-edge communication across different fixture types and aisle configurations.

These black snap-in info strip holders support:

• Clean, consistent price labeling across all categories
• Easy updates for promotions, seasonal pricing, or supplier programs
• Optional branded inserts to reinforce store identity at the shelf edge

Operational Benefits for Liquor Store Teams

Beyond aesthetics, the combination of Aquarius-stained wood gondolas and angled info strips delivers real operational value to the Key West Liquors team. The 8ft Aquarius gondola shelving display and 48W single-sided Aquarius wall gondola provide structured facings and logical category blocks, making it easier to:

• Reset sections according to supplier-planogram or seasonal strategy
• Maintain back-stock levels and reduce out-of-stocks on fast movers
• Keep the sales floor tidy and on-brand with minimal daily effort

Meanwhile, the 48W snap-in angled info strips and 36W economy angled label holders streamline price changes and promotional rollouts. Staff can slide updated labels into the holders quickly without disrupting product blocks, keeping the shelf face consistent even during frequent price updates.

Takeaways for Liquor Store Owners & Beverage Retailers

Key West Liquors’ shelving and signage refresh demonstrates how targeted fixture investments can upgrade both the customer experience and day-to-day operations. By combining Aquarius-stained wood gondola shelving with practical, angled shelf-edge label holders, the store achieved:

• A unique, coastal-inspired visual identity that fits their market
• Higher visibility for core and premium liquor categories
• Cleaner price communication and easier promotional execution

Beverage retailers, liquor stores, and specialty spirits shops looking to improve their store layout can replicate this approach using:

• Aquarius-stained Liquor Store Gondola Shelving Display, 8ft W x 84H
• Aquarius-stained Single-Sided Wood Gondola Shelving Unit, 48W x 84H
• Snap-In Angled Info Strip Holder, Black, 48W
• Economy Snap-In Angled Info Strip Label Holder, Black, for 36W Shelf

For liquor store owners planning a refresh or full remodel, pairing coordinated wood gondola fixtures with smart shelf-edge accessories is a practical path to a more professional, profitable in-store presentation.