Horse Country Bourbon Elevates In-Store Experience with Innovative Wine Shelving Displays

In the heart of Kentucky’s rolling hills, where heritage and craftsmanship meet, Horse Country Bourbon is redefining what a small liquor store can look like. With a bold step forward in retail design, the store has integrated a cutting-edge wine shelving wall display system from DGS Retail—a move that’s turning heads and boosting bottom lines.

Crafting a Premium Retail Ambience

At Horse Country Bourbon, presentation is just as important as product. The new wood-accented wine shelving display from DGS Retail doesn't just hold bottles—it elevates them. Built on a sturdy Lozier gondola base, this display combines high weight capacity (up to 6,300 lbs) with warm, inviting wood finishes. Whether a customer is reaching for a crisp Sauvignon Blanc or a rich barrel-aged bourbon, the shelving evokes the feeling of walking into a high-end tasting room.

The custom-stained wooden components—available in 26 finishes—allow the display to match the brand’s rustic, equestrian-inspired décor. The result is a cohesive, premium look that builds trust and entices customers to explore.

Maximizing Functionality in a Compact Space

For smaller liquor stores, space is always a premium. That’s why Horse Country Bourbon chose DGS Retail’s modular shelving solution. With angled dump bins, adjustable gondola shelving, and integrated wooden price tag strips, every square foot is optimized for both aesthetics and function.

Customers can easily browse labels thanks to the 25° and 65° shelf tilt options, while the vertical configuration provides seamless cross-merchandising opportunities—like pairing that perfect red with gourmet snacks or glassware.

Signage That Tells a Story

Brand storytelling doesn’t stop at the bottle. The gondola topper signage adds a dynamic visual element. Horse Country Bourbon uses this space to highlight tasting notes, food pairings, and seasonal promotions. With custom-printed signs from DGS Retail, the store aligns its marketing with the same care it puts into its small-batch spirits.

Easy Assembly, Enduring Results

DGS Retail’s kit-based approach made for a tool-free, hassle-free installation, letting the store focus on what matters most: serving its customers. And with all components—metal shelves, dump bins, wood accents, and sign holders—included in one shipment, the transformation was both fast and cost-effective.

The Result: Increased Sales and Loyal Customers

Since introducing the display, Horse Country Bourbon has seen a measurable uptick in wine and specialty spirit sales. The thoughtfully curated layout encourages longer in-store visits, repeat purchases, and a stronger connection to the brand.

Want to Bring This Look to Your Store?

Whether you’re launching a boutique wine shop or looking to refresh your liquor retail space, DGS Retail’s wine shelving kits offer the perfect blend of form and function. Just like a fine bourbon, it’s all about balance—and with this display, you’ll have it down to a science.