Prudential Club in Jacksonville Elevates Their Wine & Spirits Displays with DGS Retail Fixtures
Sep 18th 2025
The Prudential Club in Jacksonville, Florida, recently partnered with DGS Retail to upgrade their store’s merchandising and create a refined, memorable shopping experience for their members. By incorporating high-quality gondola shelving, rustic signage, and custom wooden displays, the Prudential Club has taken its wine and liquor merchandising to the next level.
A Fresh Take on Wine Displays
One of the standout additions is the Magnetic Chalkboard Sign for Gondola Shelving (48W). This rustic wooden chalkboard header instantly adds character and charm to their wine section. With its natural, vintage-inspired look, the sign lets staff create fun handwritten messages, highlight wine regions, or promote weekly specials. The magnetic surface and top-loading slot make it easy to mix chalk art with pre-printed signage, giving the Prudential Club flexibility for any promotion.
By installing these chalkboard headers above gondola shelving, the wine displays now feel more personal, inviting, and unique—qualities that encourage customers to linger and engage with the selection.
Modern Shelf Labeling That Improves Visibility
Along with rustic signage, the club invested in Economy Snap-In Angled Info Strip Label Holders in Black. These sleek, snap-in price tag holders fit seamlessly on standard 48-inch gondola shelves and give a clean, professional look. Their angled design ensures price tags are visible at different customer eye levels, helping shoppers make quick and informed decisions.
The built-in clear covers keep tags protected, while the black backing enhances readability—perfect for a store like Prudential Club that wants a polished, upscale look across its displays.
Custom Wood Gondola Shelving: Warm Chestnut Finish
At the heart of this redesign are the Commercial Wood Wall Gondola Shelving units in a rich Warm Chestnut stain. Measuring 96W x 72H, these shelves combine strength and beauty, offering plenty of capacity for wine bottles while creating a warm, inviting retail environment.
Each unit features:
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Two wooden bin shelves for wine cases, designed to merchandise bottles either flat or angled.
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A steel substructure for strength, with custom wood accents for a premium finish.
The Prudential Club’s choice of Warm Chestnut stain adds a sophisticated, natural look—helping the store resemble a curated wine cellar rather than a standard retail display.
Highlighting Minis and Impulse Buys with the Panny Trio
The Prudential Club also installed the Panny Trio Ultimate 36-Inch Acrylic Mini Liquor Bottle Display Case, a durable clear acrylic fixture designed for 50ml mini bottles. With 12 shelves and customizable dividers, it neatly showcases hundreds of minis while keeping them secure behind a locking door.
Perfectly sized for the club’s busy retail environment, this case not only maximizes product visibility but also keeps impulse buys like minis, vape cartridges, or lotto cards organized and accessible.
Expansive Gondola Island Displays
Finally, to complete their upgraded layout, the Prudential Club added a Black Gondola Store Shelving Island with 32 Shelves (16ft W x 54H) and Wood Gondola Island Units with Bin Shelves (36W x 54H). Together, these modular units provide flexible merchandising space for wine, liquor, and other beverages.
The combination of steel strength and wood accents allows the club to showcase large volumes of product—up to 250 cases of wine on the island gondola—while still maintaining a warm, rustic aesthetic.
Creating a Memorable Shopping Experience
By blending rustic signage, modern labeling solutions, and wood-stained gondola shelving, the Prudential Club has transformed its wine and spirits section into a destination. Shoppers are now greeted with displays that feel welcoming, informative, and upscale—encouraging both browsing and buying.
At DGS Retail, we’re proud to support forward-thinking retailers like the Prudential Club who recognize that great merchandising is about more than just displaying products—it’s about creating an experience customers remember.
Prudential Club: From Store Launch to Multiphase Concept
For more on the grand opening of the Prudential Club liquor store and its role as the first phase of an ambitious dining and entertainment concept in Jacksonville, see the full coverage in the Jacksonville Business Journal.➤