Turning Produce into a Focal Point: The Display Strategy Behind Groundwater Café

Nestled in the heart of Rhode Island, Groundwater Café is more than just a local stop for fresh produce and delicious baked goods — it's a welcoming community market that blends rustic charm with practical merchandising. We’re proud to share how they’ve enhanced their retail environment with DGS Retail’s premium display solutions, turning everyday shopping into a curated, enjoyable experience.

A Beautiful, Functional Wine Display Solution

One of the standout fixtures Groundwater Café adopted is our solid wood wine display rack, a best-seller known for its strength, charm, and smart design. At just 15" wide x 19" deep, this compact unit fits perfectly at checkout counters or narrow aisles without sacrificing holding capacity.

Key features of the wine rack include:

• 4 total shelves, including 3 fully adjustable metal-strengthened shelves and 1 fixed bottom shelf.

• Durable construction: Built from solid wood, capable of holding wine bottles upright or laid down.

• Customizable chalkboard sign: Each unit comes with a chalkboard header for handwritten promotions or slot-in printed graphics.

• Rustic aesthetic: Offers a natural wood finish with optional stains to match existing store décor.

The wine rack doubles as a liquor display case or impulse rack, making it ideal for boosting last-minute sales at the checkout.

Orchard Bins: The Star of the Produce Section

Groundwater Café also upgraded their produce merchandising with our wooden orchard bins, designed to display a broad range of fruits, vegetables, and baked goods. These bins help create a “market within a market” feel and bring a warm, earthy tone to the café’s interior.

Highlights of the wooden orchard bins:

• Three size options, including a spacious 36"H x 36"W x 36"D version seen at Groundwater Café.

• Sturdy pine frame with internal steel supports to hold up to 300 lbs.

• Cross-merchandising potential: With 4 accessible lower shelves, it’s easy to pair produce with related products (e.g., fresh bread with dips or wine with cheese).

• Eco-conscious finishes: Available in natural or low-VOC water-based stains.

• Versatile use: Equally effective for produce, baked goods, or promotional items.

The orchard bins helped Groundwater Café spotlight beautiful rainbow carrots, sweet potatoes, cucumbers, summer squash, and more — creating a vibrant, photo-worthy centerpiece that draws customers in.

Magnetic Chalkboard Signage: Rustic Meets Retail Strategy

Another addition Groundwater Café embraced is the magnetic chalkboard signage system — a simple yet powerful way to capture attention. Designed for endcap displays, these wooden sign holders offer flexible messaging with handwritten chalk art or slide-in graphics. The spruce wood frames pair beautifully with the café’s wood-paneled interior and can be stained to coordinate with other fixtures.

Benefits of the chalkboard sign holders:

• Magnetic surface allows for clip-on sale tags and add-ons.

• Easily adjustable height and tilt for different gondola units.

• Enhances the rustic theme while enabling clear, engaging messaging.

Used at Groundwater Café to label new items, market specials, and soups of the day, these signs provide both aesthetics and function.

A Cohesive, Elevated Market Feel

With these DGS Retail fixtures — wood wine racks, produce orchard bins, and chalkboard signage — Groundwater Café has created a unified, elevated retail atmosphere that reflects their commitment to quality and community. The wood tones, open displays, and handwritten signs evoke a farmhouse market charm while offering durable, commercial-grade performance.

Looking to Upgrade Your Store’s Experience?

Whether you run a café, grocery store, or specialty market, DGS Retail’s merchandising fixtures can help you turn limited space into high-impact sales areas. Our displays are:

• Designed to fit tight retail layouts.

• Crafted from solid materials for long-term use.

• Fully customizable to suit your brand and space.

Join stores like Groundwater Café in choosing merchandising displays that not only organize — but inspire. Contact us today to learn how we can help elevate your retail environment.