Whiskey Bent BBQ Supply Transforms Their Lakeland, FL Store With DGS Retail’s Gondola Shelving & Design Services

Whiskey Bent BBQ Supply in Lakeland, Florida set out to create a more efficient, visually appealing, and shopper-friendly store environment. Their team partnered with DGS Retail to modernize shelving, improve product visibility, and elevate the in-store experience through a thoughtful mix of wood-accent gondola displays, clean black Lozier shelves, and refined signage accessories—all backed by DGS Retail’s free store design services.

Upgrading Merchandising With Ranch Oak Wood Slatwall Gondola Shelving

The centerpiece of the project was a set of wood-accent wall gondolas, selected to create a warmer, more premium retail atmosphere. Whiskey Bent BBQ Supply incorporated the 48W Ranch Oak Wood Slatwall Wall Gondola and the slightly narrower 36W Ranch Oak Wood Slatwall Wall Gondola to frame key product categories, improve shoppable organization, and support a high-capacity display footprint.

To complete the layout, DGS Retail supplied the matching Ranch Oak Island Unit with Wood Slatwall, creating a natural product flow from wall sections to the central floor area. The unified wood finish helped lift the entire store aesthetic while increasing product discoverability for customers browsing BBQ tools, sauces, rubs, and accessories.

Boosting Product Visibility With Versatile Black Lozier Shelves

To support flexible merchandising on both wall and island gondolas, Whiskey Bent BBQ Supply added several black Lozier shelves in a variety of depths. These included the durable 48 x 19 Black Gondola Shelf, the slimmer 48 x 13 Black Gondola Shelf, and the mid-depth 48 x 16 Black Lozier Shelf.

The assortment is rounded out with the 48W x 10D Black Shelf, perfect for lighter accessory categories. Together, these shelves gave the store a rugged but polished merchandising toolkit—one that adapts easily as assortments change throughout the year.

Driving Engagement With Shelf Talker Holders & Clean Signage Integration

DGS Retail also supplied Whiskey Bent BBQ Supply with premium VinoVue shelf talker holders designed to improve product communication without clutter. The 5.5W x 3.5H VinoVue Display Sleeve and the similar VinoVue Shelf Talker Holder helped the team highlight product attributes, recipe pairings, promotions, and seasonal features throughout the store.

Combined with consistent signage placement and improved category navigation, these small-but-mighty accessories contributed to clearer communication and a more intuitive shopping experience—critical for stores with deep SKU variety like BBQ rubs, sauces, and grilling tools.

Free Store Design Services That Make a Measurable Difference

As with many independent and specialty retailers, Whiskey Bent BBQ Supply took advantage of DGS Retail’s free store design services. DGS Retail helped evaluate product density, aisle spacing, customer flow, fixture compatibility, and long-term merchandising flexibility before a single shelf was installed. The result was a strategic layout that strengthened the brand identity while improving overall shopability.

Retailers across convenience, specialty, grocery, and outdoor categories can explore more shelving and signage solutions at DGS Retail and discover how thoughtful fixture choices can transform daily store performance.

Replicate This Store Layout With These Products

Shops looking to improve their store layout can replicate this approach using the exact fixtures and accessories installed at Whiskey Bent BBQ Supply:

• 48W Wood Slatwall Wall Gondola – Ranch Oak
• 36W Wood Slatwall Wall Gondola – Ranch Oak
• 48W Wood Slatwall Island Unit – Ranch Oak
• Black Gondola Shelf, 48 x 19
• Black Gondola Shelf, 48 x 13
• Black Lozier Shelf, 48 x 16
• Black Gondola Shelf, 48 x 10
• VinoVue Display Sleeve 5.5W x 3.5H
• VinoVue Shelf Talker Holder 5.5W x 3.5H

These fixtures provide a strong, scalable foundation for retailers aiming to elevate merchandising, boost product visibility, and create a more premium in-store shopping experience.