Wine & Spirits Wall Shelving Display With Header, 48"W × 96"H

Grow Sales With a Scalable Wine Wall Built for High-Impact Merchandising

This premium wine and spirits wall display is designed to elevate product presentation while maximizing merchandising efficiency. Spanning a full 48 inches in width and soaring to 96 inches high, it delivers impressive vertical real estate—ideal for showcasing a broader selection of bottles, varietals, and specialty items within a single bay.

This versatile unit integrates seamlessly with matching SKUs—PL399A, PL399B, PL499A, and PL499B—to create a fully modular, wine-cellar–inspired wall system. Designed for effortless scalability, retailers can easily connect add-on units to extend the length of the display, transforming a single starter bay into a continuous wall run that supports expansive wine and spirits presentations.

A Wine Wall System That Scales With You

Engineered for both aesthetics and adaptability, this modular solution empowers stores to build a compelling, customized wine environment that can evolve with changing inventory and shopper preferences. As your assortment grows, the system grows with you—allowing entire aisles to be dedicated to premium categories, regional selections, or rotating seasonal features. A full suite of compatible accessories, including adjustable shelves, birch wood price-tag label holders, wood bin shelves, and more, provides additional merchandising flexibility. These enhancements help retailers create rich visual storytelling, improve organization, and maximize every inch of usable space. Let it be the foundation for a compelling, high-performing beverage category presentation.

Wood Finishes That Bring Your Store’s Story to Life

The birch wood back panel adds depth, contrast, and natural warmth—creating a rich backdrop that makes wine and liquor labels pop on the shelf. With 27 finish options available, including 26 curated wood stains and one raw, unfinished choice, you can tailor the look to perfectly complement your store’s design. Each finish serves as a cohesive bridge between your merchandising fixtures and the broader brand environment, enhancing both atmosphere and customer experience.

These finishes don’t just beautify the display—they help tell your store’s story from floor to ceiling. Whether your space leans modern, rustic, classic, or contemporary, this system adapts seamlessly. The clean lines and premium materials allow you to craft distinctive zones that evolve with your inventory, draw shopper attention, and elevate engagement across the entire wine and spirits aisle.

Professional Signage Integration for Retail Navigation

The included gondola header sign frame provides a clean, high-visibility mounting point for department branding, category callouts, or top-shelf promotional messaging. This elevated signage zone helps guide shoppers intuitively through the store, improving navigation and reinforcing product storytelling.

Because the header frame is included with this unit, retailers gain a professional, cohesive look without the need for additional hardware or custom fabrication. It also ensures consistent alignment across multiple connected bays, maintaining a polished appearance throughout long wall runs. Together, these features enhance the shopper experience and significantly lift overall merchandising effectiveness.