Liquor Store Wall Display With Header & 5 Wood Wine Cubbies, 48"W x 96"H

Item #:: PL499B

Liquor store wall display featuring birch wood header, wood back panel, and deep wood wine cubbies for high-capacity bottle merchandising.

Merchandised liquor store wall display featuring birch wood header, wood back panel, and deep wood wine cubbies for high-capacity bottle merchandising.

Liquor store wall display featuring birch wood header, wood back panel, and deep wood wine cubbies for high-capacity bottle merchandising, line art drawing with dimensions.

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Description

MODULAR SYSTEM Begin with a starter module and expand your setup by integrating add-on units, PL399A, PL399B, PL499A, or PL499B, to create a fully customized wine or liquor run.
5 WOOD WINE CUBBIES Deep birch cubbies store up to 240 bottles in an organized, cellar-style layout
REAL BIRCH WOOD Creates a premium backdrop that enhances product visibility
48"W HEADER FRAME Includes header sign for professional aisle or category signage
CUSTOM STAIN OPTIONS Available in unfinished, or choose one of 26 unique wood finishes

Premium Wine Cubbies for High-Volume Bottle Merchandising

96-inch tall, 4-foot wide retail gondola shelving unit with adjustable shelves, angled bottom bins, and a display header.

This wall display combines deep birch wood wine cubbies with a strong Lozier gondola frame to deliver a cellar-inspired merchandising experience. With room for up to 240 bottles, this unit is ideal for stores that want to showcase large assortments while maintaining an elegant, organized presentation. The cubby layout keeps labels facing forward so shoppers can scan varietals and brands quickly without digging through stacks. Built for daily traffic, it supports fast restocking while keeping your wine set looking tidy from open to close. It also helps reduce breakage by keeping bottles securely nested and separated.

Because the display is vertical and space-efficient, it’s a smart solution for high-volume stores that need a big wine set without sacrificing walk space. The clean, premium look encourages customers to browse longer, which can lift basket size when paired with cross-merchandising like cheese, crackers, or glassware nearby. For operators who want a “department” feel without building a full room, this unit delivers an upscale presentation that still functions like a workhorse fixture. It’s also a strong option for seasonal expansions, such as holiday and event-focused wine programs.

Mix-and-Match Modular Flexibility

Detailed view of a wine gondola display header featuring category signage for improved aisle organization and product visibility

This fixture can be paired with PL399A, PL399B, PL499A or PL499B to create extended wine walls tailored to any store's footprint. Whether you're expanding an existing section or building a new dedicated wine department, this modular system grows with your merchandising needs. Add additional bays over time to match seasonal demand, new supplier programs, or expanded premium selections. The consistent look across connected units creates a clean “department” feel that’s easy for shoppers to navigate. Modular planning also makes resets simpler, since you can re-balance assortments without starting from scratch.

Modularity also supports smarter planograms: keep top-selling varietals at eye level across multiple bays while dedicating one section to premium, local, or limited-release bottles. If you run frequent promotions, you can assign an end bay to featured pricing without disrupting your core set. This approach helps maintain consistent location logic, so regular shoppers can find favorites quickly while still discovering new options. When you need to reconfigure, the system lets you adjust the overall run without replacing the entire display.

Enhanced Bottle Visibility With Wood Accents

Close-up of angled retail display bins filled with wine bottles, designed for easy browsing and efficient product visibility on gondola shelving.

Close-up of a gondola shelf ticket channel with a shelf talker, designed for clear pricing, promotions, and product messaging.

Detailed view of a gondola shelving display header used for branding and clear category signage at the top of the unit.

The birch wood back panel adds warmth and helps create a premium shopping environment. Combined with wood cubbies, the display evokes a wine cellar ambiance that appeals to modern wine consumers. The brighter, cleaner presentation makes it easier for customers to compare labels and discover new bottles at a glance. Wood accents also elevate perceived value, supporting higher-end assortments and curated “premium picks” sections. Pair with shelf talkers or tasting notes to highlight featured wines and drive add-on sales.

Thoughtful visibility features can reduce shopper friction, especially in stores where customers may only spend a few minutes in the wine aisle. Angled bins and clear ticketing help customers confirm price, style, and brand faster, which supports quicker decisions and fewer abandoned purchases. For operators, this means fewer questions at checkout and a cleaner set that stays shoppable even during peak traffic.

Signage-Ready Header

Full wine gondola display featuring category headers for red wines, white wines, rosé, sparkling, and premium selections

The included 48-inch header frame ensures that retailers can easily add branding or promotional messages improving navigation and increasing conversions. Clear category labels help shoppers find reds, whites, rosé, and sparkling options faster, reducing decision fatigue in high-assortment sets. Use the header area to spotlight seasonal programs, winery features, or loyalty offers without cluttering the shelves below.

Headers are also a practical tool for keeping the section organized over time, especially when different team members stock the set. When categories are clearly defined, restocking is faster and errors are easier to catch, which helps preserve your planogram and improves the shopping experience. You can also use the header zone to build brand consistency across multiple locations.

Stain It Your Way

Wood stain swatch options for retail gondola shelving, featuring a range of light, medium, and dark finishes for custom store design

Dial in the exact look you want with multiple stain options that complement your store’s design style. Whether you’re going for a bright, modern finish or a deeper, richer tone, these choices help you match existing fixtures and reinforce brand identity. Selecting a consistent stain across departments can make your wine area feel more intentional and premium.

Stain selection is also a merchandising decision: lighter finishes can keep small spaces feeling open, while darker tones can create a boutique, cellar-like mood that supports premium pricing. Many retailers choose a stain that ties into their flooring, wall colors, or other wood elements to create a cohesive shopper experience. Standardizing finishes across locations also helps maintain brand consistency.

Unveil the Potential with Free Pro Liquor Store Design Service

Example of a free store design service, turning a retail floor plan into a customized 3D gondola shelving layout.

Elevate your liquor store's ambiance and functionality with DGS Retail's Free Pro Liquor Store Design Service. This no-cost solution delivers a customized, trend-forward store layout that balances visual appeal with operational efficiency. Simply share photos, measurements, and a hand-sketched floor plan, and our design experts will create a tailored solution that fits your space and merchandising goals.

You’ll receive a detailed floor plan, fixture recommendations, and free 3D renderings to help you visualize the finished space before you commit. With one free revision and no obligation to purchase, this service makes it easy to plan with confidence. Get Expert Layout Solutions