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Rackform Rolling Gondola Merchandiser with 20 Shelves, 59W 62H

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Item #:
PRB1WM06
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Description

  • MODULAR DESIGN: From single SKUs to full merchandise setups, this unit adapts with removable and repositionable accessories.
  • ON THE MOVE: Rolling casters ensure you can rearrange for daily promotions or season changes in minutes.
  • DUAL DISPLAY: Double-sided shelves mean double the opportunity for visibility and engagement.
  • CUSTOM LOOKS: Whether you’re after industrial chic or cozy rustic, the wood finish options cover the spectrum.
  • SIGNAGE-FRIENDLY: Top frame for signs lets you call out new arrivals or specials with ease.

Rackform Design. Rolling Flexibility. Retail Impact.

Technical line drawing of the Rackform Rolling Gondola Merchandiser with 20 shelves. Dimensions: 59 inches wide, 62 inches tall, and 31 inches deep. Schematic diagram highlights shelving layout and caster base, making it ideal for retail store design and fixture planning.

When you need to move more product without compromising your floor plan or visual appeal, the Rackform Rolling Gondola Merchandiser is the fixture for the job. Measuring 59” wide by 62” high and equipped with 20 adjustable shelves, this display is built to handle high SKU counts while keeping your store layout open, shoppable, and organized.

Its mid-sized footprint makes it versatile enough for both large-format retailers and smaller specialty stores. The balance between capacity and size ensures you can merchandise aggressively without overwhelming your floor or restricting customer flow.

The industrial-inspired frame paired with natural wood shelving brings a blend of strength and warmth that elevates everyday product categories. This gondola not only works as a fixture but also as a design element that reinforces the professionalism of your retail space.

20 Shelves of Organized Versatility

Rackform Rolling Gondola Merchandiser fully stocked with snacks, cookies, chips, and packaged goods. Featuring 20 wood shelves, this versatile rolling display fixture maximizes product visibility and organization, providing a high-capacity merchandising solution for grocery aisles and convenience retail.

The generous number of shelves makes this unit ideal for folded apparel, boxed merchandise, beauty items, packaged foods, or general goods. Each shelf is easily repositionable and supports up to 150 lbs, giving you the flexibility to adjust for product height, seasonality, or inventory changes on the fly.

Use it as a category anchor, a product feature zone, or a promotional hub—this display helps you present more in a way that feels structured, accessible, and easy to browse.

Its double-sided design creates a natural traffic flow and maximizes visibility, ensuring customers can access products from both sides without congestion. With 20 shelves at your disposal, you can create distinct category blocks or mix complementary goods to boost cross-selling opportunities.

Retailers benefit from the efficiency of easy restocking, while customers enjoy the clarity of a tidy, segmented display. It’s a merchandising solution that balances operational ease with shopper appeal.

Mobile Merchandising That Moves With You

Rackform Rolling Gondola Merchandiser with 20 natural wood shelves and a black steel frame. Measuring 59 inches wide by 62 inches tall, this mobile retail fixture includes locking casters for easy movement and is designed for showcasing snacks, packaged foods, and impulse items in convenience and grocery stores.

Fitted with smooth-rolling, locking casters, this gondola is designed for agile merchandising teams. Whether you're staging a weekly reset, creating a seasonal display, or repositioning inventory for traffic flow, the mobility of this fixture gives you real control over your floor layout.

With its open-grid sidewalls and industrial-inspired silhouette, the Rackform frame delivers a sleek, architectural look while standing up to the demands of busy retail environments. It blends easily into modern store formats and complements a wide range of product types without overpowering them.

This combination of style and strength ensures the gondola can handle high-turn essentials while still delivering a refined look for curated brand features. It’s a long-term merchandising asset that adapts to your changing needs while maintaining a polished, professional presentation.

From impulse-driven endcaps to category-driven hubs, the Rackform Rolling Gondola provides the flexibility to move more product and the durability to do it again and again—without compromising your store’s look or efficiency.

Make the Look Yours: 27 Finish Options for Custom Wood Paneling

Available wood stain options shown on display panels, ranging from light natural tones to dark finishes—ideal for retail shelving and fixtures

What truly sets this display apart is its real birch wood construction—offering both durability and elevated design. With 27 stunning finishes available, you can easily match your store’s color palette and theme. Go rustic with a weathered grey or warm oak stain, or opt for an urban-industrial look with raw, unfinished panels. These rich wood finishes don’t just blend in—they add dimension, contrast, and personality to your space.

Built to Perform in High-Traffic Retail Environments

Close-up of metal upright showing slotted vertical rail for adjustable crossbars and hangbars.

Adjustable Upright

Close-up of locking caster wheel attached to metal display frame for mobility and stability.

Locking Caster

Top view of retail garment display with wood shelf and industrial black metal frame

Top View Detail

The powder-coated steel frame provides long-lasting stability and strength, making it ideal for active retail settings. Whether you're in soft goods, collegiate apparel, or branded gear, this display rack is built to handle the demands of daily use while maintaining a premium, curated appearance. Its modular system ensures every component—from the hangbars to the wood panel finishes—holds up under pressure and continues to deliver on both function and form. Designed for commercial durability and aesthetic flexibility, it performs beautifully even in fast-paced environments where every square foot matters.

$1,590.85
SPECS-Brand:
Rackform Display
SPECS-Sold as:
Island Display Kit
SPECS-Color:
Black & Wood
SPECS-Back Panel:
Wood Panel
SPECS-Display Back Side:
Double Sided Unit
SPECS-Metal Color:
Black
SPECS-Shelves:
20 Shelves
SPECS-Shelf Weight Capacity:
150 lbs.
SPECS-Installation:
Freestanding
SPECS-Material:
Metal & Wood
Product Lead Time:
Usually Ships in 3 to 5 Business Days
SPECS-Width:
59
SPECS-Height:
62
SPECS-Depth:
31
SPECS-Assembly:
Required
pdf-Manual:
/content/resources/product/FRACK_Assembly_Instructions_Mobile_Apparel_Gondola.pdf
Rapid Reorder Email to Colleague
Shipping
Ships via Freight Truck. When will I receive my item? 
Estimated Shipping Time X Transit time is dependent on your geographical location. For more info visit Shipping Time Estimates.
White Glove Delivery
- AVAILABLE -
What is White Glove service?  
What is White Glove service? X Standard common carrier delivery options cover the cost of getting an item to your shipping address but our White Glove delivery service does that and more!
The White Glove agent will call to schedule a Call Before Delivery within a four hour window, which gives you the flexibility to work around your busy schedule and to prepare the space where your item will be placed. Upon delivery, trained professionals will unload your large item from the truck, bring it into the room of choice, unpack the item and remove all packaging debris from the premises.
Please note that White Glove delivery will typically add 5 - 7 business days to your order's transit, and only includes 30 minutes of on-site time. If on-site time beyond 30 minutes is required, you may be responsible for additional fees. While the agents will bring the items into the location of your choice, this service does not include set-up of the items being delivered, such as installation of casters, shelves, or other accessories. Small items will not be unpackaged individually; they will be set in place and debris and packaging material will not be removed.

Installation Services

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SPECS

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