Rackform Rolling Gondola Merchandiser with 20 Shelves, 59W 62H
|- Item #:
- PRB1WM06
Description
- MODULAR DESIGN: From single SKUs to full merchandise setups, this unit adapts with removable and repositionable accessories.
- ON THE MOVE: Rolling casters ensure you can rearrange for daily promotions or season changes in minutes.
- DUAL DISPLAY: Double-sided shelves mean double the opportunity for visibility and engagement.
- CUSTOM LOOKS: Whether you’re after industrial chic or cozy rustic, the wood finish options cover the spectrum.
- SIGNAGE-FRIENDLY: Top frame for signs lets you call out new arrivals or specials with ease.
Rackform Design. Rolling Flexibility. Retail Impact.

When you need to move more product without compromising your floor plan or visual appeal, the Rackform Rolling Gondola Merchandiser is the fixture for the job. Measuring 59” wide by 62” high and equipped with 20 adjustable shelves, this display is built to handle high SKU counts while keeping your store layout open, shoppable, and organized.
Its mid-sized footprint makes it versatile enough for both large-format retailers and smaller specialty stores. The balance between capacity and size ensures you can merchandise aggressively without overwhelming your floor or restricting customer flow.
The industrial-inspired frame paired with natural wood shelving brings a blend of strength and warmth that elevates everyday product categories. This gondola not only works as a fixture but also as a design element that reinforces the professionalism of your retail space.
20 Shelves of Organized Versatility

The generous number of shelves makes this unit ideal for folded apparel, boxed merchandise, beauty items, packaged foods, or general goods. Each shelf is easily repositionable and supports up to 150 lbs, giving you the flexibility to adjust for product height, seasonality, or inventory changes on the fly.
Use it as a category anchor, a product feature zone, or a promotional hub—this display helps you present more in a way that feels structured, accessible, and easy to browse.
Its double-sided design creates a natural traffic flow and maximizes visibility, ensuring customers can access products from both sides without congestion. With 20 shelves at your disposal, you can create distinct category blocks or mix complementary goods to boost cross-selling opportunities.
Retailers benefit from the efficiency of easy restocking, while customers enjoy the clarity of a tidy, segmented display. It’s a merchandising solution that balances operational ease with shopper appeal.
Mobile Merchandising That Moves With You

Fitted with smooth-rolling, locking casters, this gondola is designed for agile merchandising teams. Whether you're staging a weekly reset, creating a seasonal display, or repositioning inventory for traffic flow, the mobility of this fixture gives you real control over your floor layout.
With its open-grid sidewalls and industrial-inspired silhouette, the Rackform frame delivers a sleek, architectural look while standing up to the demands of busy retail environments. It blends easily into modern store formats and complements a wide range of product types without overpowering them.
This combination of style and strength ensures the gondola can handle high-turn essentials while still delivering a refined look for curated brand features. It’s a long-term merchandising asset that adapts to your changing needs while maintaining a polished, professional presentation.
From impulse-driven endcaps to category-driven hubs, the Rackform Rolling Gondola provides the flexibility to move more product and the durability to do it again and again—without compromising your store’s look or efficiency.
Make the Look Yours: 27 Finish Options for Custom Wood Paneling

What truly sets this display apart is its real birch wood construction—offering both durability and elevated design. With 27 stunning finishes available, you can easily match your store’s color palette and theme. Go rustic with a weathered grey or warm oak stain, or opt for an urban-industrial look with raw, unfinished panels. These rich wood finishes don’t just blend in—they add dimension, contrast, and personality to your space.
Built to Perform in High-Traffic Retail Environments
The powder-coated steel frame provides long-lasting stability and strength, making it ideal for active retail settings. Whether you're in soft goods, collegiate apparel, or branded gear, this display rack is built to handle the demands of daily use while maintaining a premium, curated appearance. Its modular system ensures every component—from the hangbars to the wood panel finishes—holds up under pressure and continues to deliver on both function and form. Designed for commercial durability and aesthetic flexibility, it performs beautifully even in fast-paced environments where every square foot matters.
Rackform Display
- SPECS-Brand:
- Rackform Display
- SPECS-Sold as:
- Island Display Kit
- SPECS-Color:
- Black & Wood
- SPECS-Back Panel:
- Wood Panel
- SPECS-Display Back Side:
- Double Sided Unit
- SPECS-Metal Color:
- Black
- SPECS-Shelves:
- 20 Shelves
- SPECS-Shelf Weight Capacity:
- 150 lbs.
- SPECS-Installation:
- Freestanding
- SPECS-Material:
- Metal & Wood
- Product Lead Time:
- Usually Ships in 3 to 5 Business Days
- SPECS-Width:
- 59
- SPECS-Height:
- 62
- SPECS-Depth:
- 31
- SPECS-Assembly:
- Required
- pdf-Manual:
- /content/resources/product/FRACK_Assembly_Instructions_Mobile_Apparel_Gondola.pdf
Ships via Freight Truck. When will I receive my item?
- AVAILABLE -
What is White Glove service?
The White Glove agent will call to schedule a Call Before Delivery within a four hour window, which gives you the flexibility to work around your busy schedule and to prepare the space where your item will be placed. Upon delivery, trained professionals will unload your large item from the truck, bring it into the room of choice, unpack the item and remove all packaging debris from the premises.
Please note that White Glove delivery will typically add 5 - 7 business days to your order's transit, and only includes 30 minutes of on-site time. If on-site time beyond 30 minutes is required, you may be responsible for additional fees. While the agents will bring the items into the location of your choice, this service does not include set-up of the items being delivered, such as installation of casters, shelves, or other accessories. Small items will not be unpackaged individually; they will be set in place and debris and packaging material will not be removed.
Installation Services
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