How Reed Crossing Market Reinvented Its Retail Floor—One Aisle at a Time

Reed Crossing Market didn’t need a bigger space—they needed a smarter one. That’s where the transformation began. By rethinking how products were displayed, the Bend, Oregon-based market found new life in every corner of the store.

This wasn’t a cosmetic makeover. It was a calculated reinvention using DGS Retail’s customized shelving systems, built on a foundation of functionality, flexibility, and retail psychology.

Shelving That Works as Hard as You Do

Forget the standard-issue metal frames of chain stores. Reed Crossing chose Lozier double-sided slatwall gondola shelving in a black-on-wood finish—a look that’s both industrial and warm. Each 36W x 54H x 35D starter unit can grow as needed, simply by linking add-ons. It’s retail shelving that scales with ambition.

Steel frames keep it rugged. Real wood slatwall panels keep it stylish. Whether you're displaying local honey or craft chocolate bars, these fixtures make even everyday goods feel curated.

Small Tweaks, Big Impact

A standout feature? The tilt-in TL shelves. Each one supports up to 500 lbs. and offers a choice: keep it flat for order or angle it down for visibility and urgency. Price tag holders are built in—because details matter when you're building a brand experience from the shelf up.

Not Just for Looks: Produce That Pops and Wine That Wins

Fresh produce got a full-stage setup with rolling orchard bins in three sizes—modular, mobile, and full of character. They’re sturdy, rustic, and finished in stain colors that actually look like they belong in a food market, not a warehouse.

What This Means for Retailers

This isn’t just a shelving story—it’s a strategy. Reed Crossing Market didn't settle for a one-size-fits-all fixture plan. They chose adaptable design, custom aesthetics, and merchandising flexibility. They turned fixtures into storytelling tools.

If your store floor isn’t driving sales and sparking interest, maybe it’s not the product. Maybe it’s the presentation.