Independent convenience stores often operate in the shadow of massive retail chains — chains with national advertising budgets, highly engineered floor plans, and years of market research behind every decision. But small stores have a powerful edge that big boxes can’t match: authenticity, agility, and community connection. At DGS Retail, we help independent c-store owners harness that edge with tools designed to modernize store layouts, improve merchandising, and create environments

In a competitive retail landscape, signage isn’t just about information—it’s about shaping the customer journey. Well-placed, well-designed signage helps shoppers navigate with ease, discover new products, and feel more confident in their choices. From aisle markers to shelf talkers, every sign is an opportunity to guide, engage, and inspire. At DGS Retail, we offer a full suite of signage solutions that combine flexibility, durability, and visual appeal. Here’s how to us

The College of the Sequoias (COS) in Visalia, California is redefining what a campus store can be with the opening of the Giant Marketplace—a fresh, functional retail space designed to support students with dignity and ease. In partnership with DGS Retail, COS has outfitted the marketplace with custom fixtures that combine modern design with flexibility, durability, and style. At the heart of the store are wooden bakery island displays, crafted with genuine Lozier gondola shelving and fin

Reed Crossing Market didn’t need a bigger space—they needed a smarter one. That’s where the transformation began. By rethinking how products were displayed, the Bend, Oregon-based market found new life in every corner of the store. This wasn’t a cosmetic makeover. It was a calculated reinvention using DGS Retail’s customized shelving systems, built on a foundation of functionality, flexibility, and retail psychology. Shelving That Works as Hard as You Do Forget the

Location: Irons, MichiganProject Type: C-store and café hybrid upgradeProducts Used: Lozier Gondola Shelving + Real Birch Wood Slatwall (Paprika stain) When Sweetfern Café & Emporium decided to refresh their retail space, they weren’t just looking for new fixtures—they were building an experience. Located deep in Michigan’s Manistee National Forest, Sweetfern is a mix of gourmet café, local market, and laid-back community stop. But their shelving? It n

Leo’s Market and Eatery is ushering in a new era of local grocery shopping in Indiana with an eye-catching in-store refresh. Known for championing community values and wholesome foods, Leo’s is now elevating its customer experience through a blend of timeless style and practical merchandising solutions. Their latest additions—crafted by DGS Retail—feature beautifully constructed wooden display units, versatile shelving, and intuitive signage that make shopping smoother, m

TREMPEALEAU, WI — Last year marked a major milestone for Toad’s Cove, the beloved local convenience and liquor store nestled in the heart of Trempealeau. In an ambitious effort to refresh its in-store shopping experience, Toad’s Cove underwent a full store rebuild and partnered with DGS Retail to bring their vision to life using innovative gondola shelving and layout tools. A Smarter Start: Designing with Precision Toad’s Cove kicked off their remodel using the Free Gondo

Rogers convenience store has embraced a transformative approach to retail presentation, creating a warm, inviting, and elevated shopping experience through a series of key display enhancements. With an eye for both function and beauty, Rogers chose DGS Retail’s premium fixtures to update their store’s visual identity — combining practicality with upscale charm. Here’s how they did it: A Rustic Yet Modern Touch: Genuine Wood Price Tag Label Holders Rogers upgraded their g

Merchandising strategies goes beyond setting up shelves. It involves anything that can be seen by customers from the outside or inside. The process helps to get more customers into the convenience store. This broader understanding of your store’s layout requires identifying key challenges and best practices that serve your interests. For incremental sales, you should focus on simplifying your shelves to an extent where even senior citizens can get what they want without too much hassl