How to Use Signage to Improve the Shopping Experience and Guide Customers

In a competitive retail landscape, signage isn’t just about information—it’s about shaping the customer journey. Well-placed, well-designed signage helps shoppers navigate with ease, discover new products, and feel more confident in their choices. From aisle markers to shelf talkers, every sign is an opportunity to guide, engage, and inspire.

At DGS Retail, we offer a full suite of signage solutions that combine flexibility, durability, and visual appeal. Here’s how to use them to enhance your store layout and boost the shopping experience.

Guide Customers Clearly with Aisle Sign Holders

Help shoppers find products faster with heavy-duty aisle sign holders that mount to gondola shelving, coolers, or wire racks. Our double-sided adjustable aisle markers offer 8 inches of height flexibility, keeping signage consistent across displays of varying height. Prefer a more compact option? The single-sided L-shape version is great for streamlined directionals.

Built from 100% steel and equipped with universal brackets, these signs are both tough and easy to install. For best results, we recommend placing aisle markers every 48 inches along store pathways.

Add Style and Flexibility with Chalkboard Signs

For a rustic, boutique feel, our magnetic wooden chalkboard signs bring warmth and character to gondola end caps and promotional displays. Ideal for wine sections, gourmet foods, and seasonal offerings, these signs let you use hand-drawn chalk art or slide in printed graphics.

With telescoping metal brackets and the option to stain the wood in over two dozen colors, they adapt beautifully to any retail environment.

Combine Storage and Signage with Flip-Down Headers

Make use of that often-overlooked top shelf space with our flip-down gondola header sign holders. These pivoting sign frames are perfect for small stores, doubling as visual markers and discreet covers for overstock items. Adjustable from 9" to 15" high, they accept durable graphic inserts and flip down easily for quick restocking.

Use them to define departments, promote sales, or build branded destinations within your store.

Go Vertical with Magnetic Boot Sign Holders

Mount signage where you need it, when you need it. Our magnetic boot base sign holders work on any clean metal surface—from gondola headers to beverage coolers—making them ideal for high-traffic promotional zones. Use with or without optional poster channel stiffeners depending on your sign height and thickness.

These clips are perfect for temporary promotions, category signs, or vertical blade signs along upright shelving.

Warm Up Your Shelving with Wood Price Tag Channels

Transform the look of standard gondola shelving with our real wood price tag channels. These spruce strips accept standard 1-1/4" tags and mount directly in front of existing metal channels, creating a cohesive, upscale appearance without interfering with shelf access.

Available raw or hand-stained in a wide range of finishes, these wooden accents help convey a premium, curated feel—without the millwork price tag.

Don't Forget Shelf Talkers

Small but mighty, shelf talkers make your product messaging pop at the moment of decision. Available in black, white, and clear finishes and in multiple sizes, they’re essential for highlighting features, promotions, or price comparisons.

Combine them with aisle markers and header signs to create a layered, informative signage strategy that works at every level of your store.

Final Thought:
Smart signage isn't just a finishing touch—it's a vital part of retail storytelling. With the right mix of aisle markers, chalkboard signs, headers, and shelf talkers, you can lead your customers through an experience that’s as intuitive as it is memorable. DGS Retail is here to help you make every sign count.