For Nich City Smoke ‘n’ More in Lexington, Kentucky, upgrading their shop wasn’t just about looking good — it was about creating a smoother, more profitable customer experience. To make it happen, they partnered with DGS Retail, a leader in retail store fixtures, signage, and free store design services that help independent retailers reimagine their spaces for maximum impact. With smart product placement, better visibility, and sleek new fixtures, Nich City’s redesi