How the L‑Shaped Checkout Counter Becomes the Heart of Feudline Beverage & Supply At Feudline Beverage & Supply in Matewan, West Virginia, the in-store experience matters as much as product selection. That’s why the store owner turned to DGS Retail’s Wood Lozier L‑Shaped Checkout Counter (12 ft × 8 ft, 24 shelves) to serve as more than just a cash wrap—but the central hub of store operations, merchandising, and customer service. 1. Turning the Checkout into a Sale