Toad’s Cove Gets a Modern Makeover with DGS Retail Shelving Solutions

TREMPEALEAU, WI — Last year marked a major milestone for Toad’s Cove, the beloved local convenience and liquor store nestled in the heart of Trempealeau. In an ambitious effort to refresh its in-store shopping experience, Toad’s Cove underwent a full store rebuild and partnered with DGS Retail to bring their vision to life using innovative gondola shelving and layout tools.

A Smarter Start: Designing with Precision

Toad’s Cove kicked off their remodel using the Free Gondola Shelving Layout Maker from DGS Retail. This intuitive online configurator allowed them to experiment with store layout options quickly and confidently—no guesswork involved. By entering their specific requirements, they could instantly view pricing, see available shelving styles, and get matched with the most suitable fixtures.

Better still, the configurator automatically applied generous discounts and free shipping, helping the Toad’s Cove team stay on budget without compromising on quality.

Sleek, Strong, and Store-Ready: Lozier Gondola Shelving

For the store’s new interior, Toad’s Cove selected Lozier Black Double-Sided Gondola Shelving—a sleek, heavy-duty system known for both functionality and style. These 48"W x 72"H x 41"D units were arranged to form sturdy aisles perfect for showcasing high-demand items like wine, spirits, and groceries. Their matte black finish provided a modern aesthetic that elevated the entire store’s ambiance.

Each gondola system began with a starter unit, followed by add-on units to extend the aisle length. Thanks to the modular design and durable materials, the shelving easily supported heavy products like bottled beverages and bulk pantry staples.

Flexibility Meets Function: Black TL Gondola Shelves

Toad’s Cove also installed Lozier TL Shelves in black—known for their superior load capacity and customizable positioning. Whether displayed flat (up to 500 lbs. load) or angled at 17 degrees (up to 250 lbs.), these all-steel shelves handled heavy items like liquor bottles with ease.

The shelves included convenient tag holder spaces and mounting holes for accessories, providing Toad’s Cove with the flexibility to adapt displays as inventory changes. With room for up to 96 wine bottles per section, it’s safe to say their new aisles are as practical as they are attractive.

Signage That Sells: Curved Gondola Aisle Sign Holders

No retail transformation is complete without proper signage. To guide shoppers and enhance store navigation, Toad’s Cove added Curved Gondola Aisle Sign Holders. These adjustable-height, double-sided sign brackets were installed atop the new shelving units—ensuring customers could easily locate products while also contributing to a polished, professional look.

Made of 100% steel, the sign holders offered the same durability and flexibility as the shelving, with mounting brackets that fit seamlessly onto the gondola units. Their presence tied the store’s visual merchandising together and completed the customer-centric redesign.

Building the Future, One Shelf at a Time

Toad’s Cove’s store rebuild is more than just a renovation—it’s a reflection of their ongoing commitment to quality, convenience, and community. With help from DGS Retail’s innovative shelving solutions and layout tools, this small-town staple has positioned itself as a modern shopping destination that continues to serve locals and visitors alike with pride.

Thinking of updating your own store layout? Discover how DGS Retail’s gondola shelving configurator can simplify your next remodel—just like it did for Toad’s Cove.