Cafe RX is a specialty cafe located in Creeskill, New Jersey. What makes it unique from other cafes is that it's also a fully-functional pharmacy. Combining a natural food menu with healthy supplements and vitamins among other items, Cafe RX stands out among the many eateries people in northern New Jersey can go to for brunch - or drug stores where they can fill their prescriptions.
Ahead of their opening in May 2018, Cafe RX contacted DGS Retail about designing the pharmacy section of their business. They were interested in our store signage and decor solutions as well as in our store fixtures. DGS Retail worked alongside the owners to develop 3D dimensional signs and logos for the new concept store as well as designing the slatwall gondola shelving and other store displays. These would help attract customers to the various supplements and medicines they sell.
The final store design featured a large cafe area with a white faux brick perimeter wall sign that has 3D lettering of various prepared foods and beverages that they sell. This area was adjacent to the main selling floor featuring stained wood slatwall gondola shelving systems and vintage chalkboard header signs. The combination of the retail decor and the store displays conveys an inviting vintage yet modern feel that appeals to Cafe Rx's core demographic.
Cafe RX during installation.
The results speak for themselves. Cafe RX got a clean, modern look to their business that helped attract customers, as you can see here. It helped lead to a successful opening that makes them stand out among the options northern New Jerseyans have to eat and get medicine.
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Products Featured in this Case Study
Liquor Store Wall Sign - Town & Country Design Slatwall Display Gondola Shelving Kit, Stained Wood Retail Island 8ft Slatwall Gondola Shelving Display, Double-sided Island Unit, 54H x 48W 3 Dimensional Letters, Signs & Logos Chalkboard Signs, Gondola Shelving Headers, Write on or Slide in Sign! 4 Sizes