How the L‑Shaped Checkout Counter Becomes the Heart of Feudline Beverage & Supply

At Feudline Beverage & Supply in Matewan, West Virginia, the in-store experience matters as much as product selection. That’s why the store owner turned to DGS Retail’s Wood Lozier L‑Shaped Checkout Counter (12 ft × 8 ft, 24 shelves) to serve as more than just a cash wrap—but the central hub of store operations, merchandising, and customer service.

1. Turning the Checkout into a Sales Magnet

Most checkout counters are afterthoughts—but with an L‑shaped counter layout, Feudline transforms the checkout zone into a dynamic point of sale. The Wood Lozier L‑Shaped Checkout Counter with 24 Shelves integrates 16 adjustable shelves plus 8 base shelves, giving the ability to display high‑margin, grab‑and‑go items right where customers finalize their purchases. This encourages impulse buys and maximizes per-customer revenue without requiring extra floor space.

2. Structuring the Store Flow Around the L Configuration

The “L” shape (12 ft double‑sided plus an 8 ft single‑sided cash wrap) allows traffic to be guided naturally: customers approach from one leg, loop past fixtures, then exit past the secondary leg. For Feudline Beverage & Supply, this means the checkout area becomes a pivot point—not just to process transactions, but to funnel customers past key displays and promotional racks on the way in and out.

3. Operational Efficiency & Back‑End Accessibility

Behind the scenes, the conversion from counter to control center is seamless. The rear side of the Wood Lozier L‑Shaped Checkout Counter provides 16 in depth for cashier workspace, dual cord‑management grommets, and room for cash drawers or POS systems. Staff can serve, restock, monitor inventory, and engage with customers without crossing paths—streamlining workflow during busy hours.

4. Structural Strength & Customization for Heavy Use

Built from commercial‑grade Lozier gondola components, this counter is engineered to display over 7,500 lbs when evenly distributed across the unit. Each shelf supports up to 500 lbs in the flat position. That durability gives Feudline the confidence to place heavy beverage packs or promotional displays directly on the checkout unit without fear of structural failure.

Additionally, the counter comes in a choice of 26 wood stain colors (or unfinished to save cost) and features a built-in price tag channel—making it visually cohesive with the rest of the store. At Feudline, they selected a wood stain that complements their shelving units, creating a unified aesthetic that reinforces brand identity.

5. Why Feudline Trusts This Model as Their Primary Hub

In a small town like Matewan, the local store isn’t just a retailer—it’s the community’s primary supply point. Feudline Beverage & Supply needed a counter that could handle high foot traffic, diverse demand, and operational complexity. The Wood Lozier L‑Shaped Checkout Counter with 24 Shelves delivers on all fronts: merchandising power, back-end efficiency, structural reliability, and visual appeal.

By anchoring their store around this checkout configuration, Feudline ensures that every customer touchpoint—from browsing to purchase—centers on a trusted, capable fixture. This counter doesn’t merely process sales; it owns the customer journey in the store.

Conclusion

For Feudline Beverage & Supply, the decision to install the Wood Lozier L‑Shaped Checkout Counter (12 ft × 8 ft, 24 shelves) from DGS Retail wasn’t just about checkout—it was about creating a single, reliable operational and sales hub. With smart layout, merchandising leverage, and robust construction, the L‑shaped counter elevates the in-store experience while supporting the backend workflow.

Want help visualizing how this counter can fit your store layout, or exploring customization options? Let me know—I’d be happy to help you maximize its potential in your space.