Physician's Plan is a weight-loss and wellness service with combination office/retail stores all throughout the Carolinas. They specialize in developing custom plans that enable people looking to lose weight and/or improve their health achieve their goals. Each office includes a team of physicians, dieticians and other medical professionals that take a healthcare-oriented approach to weight loss. They provide not only various analyses and plans, but also market healthy foods and supplements with merchandising displays in the front end or waiting room area of their professional offices.
For their office in Rockhills, South Carolina, Physician's Plan contacted DGS Retail for a shelving solution. They were looking to stock healthy foods, including protein snacks and packaged meals next to the reception area. However, they didn't want it to have the sterile look that customers typically find in their doctor's office. They wanted something warm and inviting, compelling them to buy these doctor-approved items after an appointment.
DGS Retail responded in kind, and the results show. With a combination of wood bins and back panels with neutral colored shelving, Physician's Plan's display fits in nicely with the rest of the office. The health food and supplements display conveys a natural and authentic design element that creates a welcoming retail environment. The overhead signage reinforces the brand image and marketing language desired and creates Physician's Plan as a destination for these items in the minds of their customers and patients. The whole setup enables patients to make smart choices about the food they eat, encouraging them to purchase according to their plan. Physician's Plan satisfaction led to a second office having a similar shelving solution.