Phi Long Market: A Fresh Take on Traditional Asian Market Charm in Houma, LA

Nestled in the culturally rich community of Houma, Louisiana, Phi Long Market has created more than just a grocery store—it’s a journey through Asian heritage and fresh-market authenticity. With the support of DGS Retail’s Free Grocery Store Design Service, the store layout and fixtures were thoughtfully curated to honor the market-style feel many customers know and love, while delivering the functionality and polish of a modern retail experience.

From Render to Reality

The transformation began with a vision: a space that combined the charm of Southeast Asian street markets with the seamless flow of contemporary store design. DGS Retail provided the design blueprint, complete with 3D renderings, custom fixture recommendations, and hands-on guidance—all at no cost. The result is visible the moment you walk in: earthy tones, natural textures, and inviting displays that create a sense of familiarity and warmth.

A Space That Feels Like Home

What truly sets Phi Long Market apart is how it uses its layout to tell a story. The hand-stained wood accents in Culinary Cream color run consistently through the store, offering a cohesive look that highlights products rather than distracting from them. Whether it’s fresh Thai basil, purple yams, or rice snacks, each display invites you to stop, explore, and connect.

Nowhere is that connection more evident than in the produce section, where custom vintage orchard bins and MANZANO adjustable produce tables offer flexibility and a rustic farmers market charm. Grouped together in a central aisle, these bins showcase everything from taro root to garlic chives in an arrangement that’s both beautiful and practical. The black powder-coated steel frames and rubber casters ensure mobility and strength, while the light wood finish ties back to the overall store palette.

Curated Displays That Maximize Sales

In the center of the store, multi-shelf gondola displays create intuitive navigation for customers. Products like sake, soju, and specialty sauces are perfectly framed within sleek black Lozier shelving accented by matching stained wood trim. The configuration supports high inventory while preserving a boutique feel—a crucial balance in a store that sells everything from premium imports to family staples.

Behind the check out, a massive 12-foot wine and liquor wall stands as a visual anchor. It’s more than a place to shop; it’s a retail feature designed for maximum impact. Shelves are adjustable and heavy-duty, while the custom-stained wood back panels add a refined touch. Optional signage frames the experience, guiding customers toward new finds and best-sellers with clarity and style.

Bringing a Vision to Life

Every inch of Phi Long Market reflects intentionality. From the low-profile end caps that showcase snack items and impulse buys, to the clear floor flow that encourages exploration, this store was designed with purpose. What started as a concept sketch became a vibrant retail destination—thanks in part to a team at DGS Retail that understands how to blend aesthetics, culture, and commercial functionality.

Phi Long Market is proof that great design doesn’t just sell products—it creates an experience. By honoring its cultural roots while embracing smart retail solutions, this Houma-based grocer has built a store that feels both familiar and fresh.

Ready to bring your own market to life? Discover how our Free Grocery Store Design Service can help you transform your space—with no upfront cost and all the support you need.