Rogers Redefines Store Aesthetic with DGS Retail’s Premium Display Solutions

Rogers convenience store has embraced a transformative approach to retail presentation, creating a warm, inviting, and elevated shopping experience through a series of key display enhancements. With an eye for both function and beauty, Rogers chose DGS Retail’s premium fixtures to update their store’s visual identity — combining practicality with upscale charm. Here’s how they did it:

A Rustic Yet Modern Touch: Genuine Wood Price Tag Label Holders

Rogers upgraded their gondola shelving with Wood Price Tag Info Data Strip Label Holders, bringing in the rich authenticity of real spruce wood. These handcrafted pieces mount directly to standard 36"W gondola racks and support 1-1/4" high tags, data strips, or sign clips. Unlike traditional metal price tag moldings, these wooden alternatives offer a natural, rustic elegance without compromising on utility.

Each holder is shipped with all necessary mounting hardware and installs flush with the gondola shelf, ensuring it never obstructs product access. The wood comes unfinished or can be hand-stained in one of 26 custom hues, helping Rogers tailor the look to their brand. It’s a cost-effective alternative to full millwork, yet delivers a high-end, boutique-style impression.

Elegant and Functional: Quality End Cap Wood Shelving

To frame aisles and highlight specialty categories, Rogers implemented Quality End Cap Wood Shelving — a smart solution designed for maximum visual impact. These end caps stand 72” tall and 36” wide, and feature four upper wood shelves and a base deck shelf.

Crafted with a solid steel substructure, they support heavier merchandise such as wine, bakery goods, pet food, and organic snacks. Each unit can be ordered unfinished or stained to match store décor, enhancing Rogers’ warm, neighborhood market feel while standing up to the demands of high-traffic retail.

Clear, Secure, and Organized: Crystal Clear Shelf Lip Fencing

For enhanced product safety and visual clarity, Rogers added Crystal Clear Plastic Gondola Shelf Front Lip Fences. These low-profile acrylic fences provide:

• Optimal visibility for customers

• Anti-sweep theft protection

• Drop prevention to reduce shrinkage

• Fast restocking with organized rows

Each lip fence includes five push pins and hardware for easy installation on standard 48"W gondola shelves. It’s a clean, modern solution that supports both safety and merchandising efficiency.

Sophistication in a Small Footprint: CavaCase Classic Wine Bin

Perhaps the crown jewel of this transformation is the installation of CavaCase Classic Wooden Wine Crate Shelving. Designed to install directly onto gondola shelving, these display bins blend crate-style charm with modular flexibility.

Each unit features:

• Three cubbies for vertical or angled display (25° or 65°)

• Optional “X” dividers for custom merchandising

• Capacity for up to three cases of wine bottles

CavaCase units are available in 26 stain colors or a raw wood finish. Their compact yet refined design perfectly complements Rogers’ wine offerings, encouraging exploration and elevating perception of value.

The Impact: Retail Elegance with Purpose

Rogers’ decision to integrate DGS Retail’s wood and acrylic gondola accessories has dramatically reshaped their store atmosphere. These updates strike a perfect balance of form, function, and cost-efficiency, proving that even modest investments in store fixtures can create a premium look and feel.

From clean lines to rustic warmth, every detail now contributes to a cohesive, upscale experience — one that customers notice and appreciate.